Blue Dog
Based in New York, Blue Dog is a health-conscious restaurant offering all-natural, handmade dishes. I spearheaded a rebranding effort, shifting its identity from an elegant feel to a bolder and more vibrant aesthetic, I challenged conventional perceptions of what "healthy" looks like. Through the use of organic textures and shapes, Blue Dog now distinctly communicates its commitment to mindful eating.
Project Type
Brand Identity
Solo Project
Brand Identity
Solo Project
Role
Creative Director
Designer
Photographer
Creative Director
Designer
Photographer
Duration
4 weeks
4 weeks
Tools
Adobe Illustrator
Adobe Photoshop
Charcoals
Adobe Illustrator
Adobe Photoshop
Charcoals